Tuesday, April 21, 2026

Hosa Belaku Trust

Hosa Belaku Trust has become a name that many people in Karnataka, especially in Bangalore, have come to recognize for its steady work in the field of social service. I’ve come across their projects and heard directly from those involved, and I can say that the trust brings a lot of hope and practical support to women, children, and the elderly in the community. With a base in Bangalore, the organization is deeply rooted in the local neighborhoods, yet its impact reaches across the region. Here’s an inside look at how Hosa Belaku Trust runs, why its work matters, and what makes it such a reliable presence despite challenges.


Hosa Belaku Trust was founded in 1986 by a group of social workers who shared a common dream: making real, lasting change for women and children experiencing poverty or other hardships. The core group, including local educators and activists, came together after seeing firsthand the struggles of women unable to access education, employment opportunities, or healthcare. The founders themselves were from Karnataka, immersed in the culture and needs specific to the area.

One of the biggest motivations was a belief that even a small group, when persistent and clear in its purpose, can spark positive change in society. The trust started modestly, focusing first on giving underserved children access to nursery education. Over time, it became clear that issues like gender inequality, poor health, and lack of steady incomes were all connected, leading them to expand their work. Today, the trust remains passionate about keeping its mission alive by adapting to new problems and staying in touch with local communities.



Hosa Belaku Trust is best known for its hands-on interventions, especially when it comes to women’s empowerment and child development. The services are practical and address daily needs. Here’s a quick rundown of their main offerings:

Early Childhood Education: The trust runs preschools and daycare centers, which not only give young children a solid start but also make it easier for mothers to go to work. Many families in these communities point to the trust’s schools as a foundation for their kids’ confidence and curiosity.

Health and Nutrition Initiatives: Regular health checkups, free nutritious meals, and health awareness workshops form the backbone of the trust’s outreach. These programs are especially popular with parents who worry about their kids’ growth and well-being.

Women’s Empowerment Workshops: The trust offers vocational training, literacy classes, and counseling for women tackling difficult family or financial circumstances. Several women I’ve met share stories of learning tailoring, handicraft making, and computer basics through these sessions.

Support for Senior Citizens: With daycare facilities and community activities, the trust also looks after the elderly who otherwise might feel isolated. They offer medical support, recreational activities, and community lunch events that foster a sense of belonging.

All these programs are run year round and are pretty popular among the local communities. The education and nutrition services, in particular, often have waiting lists as families try to get their children enrolled. In addition, the trust sometimes organizes health camps and legal advice sessions, giving families holistic support under one roof. Projects to help youth find jobs have also been piloted in some neighborhoods, showing a willingness to address new needs as they arise.

Achievements That Stand Out

Since its early days, the trust has reached several important milestones. Thousands of children have graduated from its pre-schools, many going on to complete higher education. Women who attended skill training have started their own micro-businesses or found work in small scale industries. The trust often gets recognized by city officials for its clean track record and ability to stay relevant through changing times.



A few years back, the trust received accolades from the Karnataka government for its creative blended learning approach, combining classroom time with real world skills. It has also gained followers and donors who see the transparency behind the scenes; financial reports and outcomes are shared openly, making it easier for supporters to feel confident about their involvement. In addition to formal awards, many staff mention moments when students or beneficiaries return years later to share their success, which is perhaps the most rewarding achievement of all.

Popularity and Community Trust

This trust hasn’t just survived; it’s grown steadily, even as similar organizations have come and gone. While it may not have celebrity status across India, Hosa Belaku is, hands down, one of the “go to” names in Bangalore when families talk about genuine community help. Mothers in the neighborhoods often trade stories about how the trust’s staff supported them through difficult pregnancies or helped their kids learn basic English. There's also a lot of word of mouth appreciation for the staff's approachable attitude and the way they communicate in the local language and dialects, making everyone feel comfortable.

Feedback mostly revolves around the quality and consistency of services. For example, parents often say how meals provided in the nutrition program use fresh, local produce, and that the educational materials are suited for the kids’ age and background. At the same time, the cost of these services is either low or completely free, which keeps things fair for families on a budget. It’s not unusual to see families coming back with multiple generations relying on the trust for different needs. Over the years, neighborhood committees have regularly invited Hosa Belaku staff to festivals and celebrations, highlighting the group's central place in community life.

One of the most common things I hear from the trust’s beneficiaries revolves around three big concerns: quality of care, how long the help lasts, and the overall cost. Parents, in particular, share how the pre-schools and workshops run by Hosa Belaku Trust are always clean, well equipped, and staffed by people who actually listen, and who stick around, so the kids aren’t adjusting to new faces every few months.
Durability is another point customers mention. The skills learned during women’s workshops (like tailoring or bhakari making) have long-term value, helping women make money from home for years after finishing the course. For the elderly, the ongoing social events mean less loneliness and a steady network of support rather than just an occasional act of charity.

Price and affordability always come up in conversations. Since most services are free or priced affordably, the trust remains accessible to families who need it most. Several mothers I know mention they wouldn’t be able to enroll their kids elsewhere due to high costs. Even when there’s a small fee, it’s usually explained clearly, and the trust sometimes offers waivers for families in extra need. The trust's approach to cost ensures that no one is turned away simply due to financial limitations, and this policy is a major reason for sustained loyalty among its beneficiaries.

Main Competitors in the Space

There are a handful of other organizations working in the same areas in Bangalore, such as Parikrma Humanity Foundation, Dream a Dream, and Association for Promoting Social Action (APSA). Each runs similar programs, such as early education and women’s empowerment. What I’ve seen, though, is that while competitors might have bigger funding or run more high profile campaigns, Hosa Belaku Trust stands out because of its consistency, local focus, and transparency.

This does mean there’s some rivalry for funding and attention, especially when it comes to grants or donations. Large NGOs often get first dibs at partnerships with corporate donors, but Hosa Belaku Trust leans hard on its years of trust built with families. Even community members point out how quickly the trust responds to issues and how long the field staff have been in the area, compared to the regular turnover in some other NGOs. When crises arise, Hosa Belaku’s agility and existing neighborhood ties let them act fast and respond more effectively than bigger outfits.



At first glance, it can seem tough for a mid-sized organization to hold its own among large, well-funded rivals. Hosa Belaku Trust has found stability by sticking to a people first approach and adapting to feedback from the ground. They keep their team trained, encourage local hiring, and switch up programs to match what’s actually needed instead of just following popular trends.

The staff and founders share stories about tough years, such as when funding dried up or when a global pandemic made in-person programs tricky. They powered through by going back to basics: using community spaces instead of rented halls, donating their own time, and connecting directly with small donors. Now, even as new organizations pop up and try to make a splash, the trust continues to serve, backed by steady community support and a proven record. The willingness to make changes and stay close to beneficiaries has allowed Hosa Belaku Trust to not just survive, but stay relevant and dependable.

Monday, October 20, 2025

The Light That Saves

Daev Nest Script

As the night sky of Deepavali shimmered with dazzling fireworks, the village square glowed brighter still — not from the bursts of light above, but from the gathering of people eager to listen, learn, and share. It was the annual awareness fair organized by the Ranka Jain Foundation, a celebration not only of light but of compassion, wisdom, and human connection.

At the heart of the event stood an elderly storyteller, his voice calm yet firm, weaving tales that touched the listeners’ souls.

“Children,” he began, smiling at the curious faces before him, “the glow of Deepavali should come from your hearts, not from the burns on your skin or sparks in your eyes. Protect them — for through your eyes, you see the world; through your skin, you feel its love.”

A young boy named Aarav raised his hand eagerly. “But uncle,” he asked, “how can we celebrate without fireworks?”

The story teller chuckled softly. “Ah, little one, you can still celebrate! Just be wise. Watch from a safe distance, wear cotton clothes, and never forget that your joy must never cause harm — not even to yourself.”

The audience nodded, murmuring in appreciation. Then, his voice deepened, carrying the weight of another tale — one that silenced even the children’s whispers.

“There was once a man,” he said, “who passed away before he could complete all his dreams. But in his passing, he gave others the gift of life — his eyes to one who could not see, his heart to one that had almost stopped beating. He lived on through others, a true almsgiver even after death.”

The crowd felt the message ripple through them. An elderly woman wiped a tear. Another man whispered, “That’s real liberation — to keep living by giving.”

And it was then that Ashok Jain Ranka, the founder of the Ranka Jain Foundation, quietly stepped forward.

“My friends,” he said, his voice warm, “Deepavali is the festival of light, and our lives can be lamps too. Every small act of kindness — awareness about eye and skin safety, a pledge to donate organs, or simply spreading a word of care — all these become flames that guide humanity toward sanctification.

”He paused, looking at the people gathered. “That is our neo-humanism — realizing that we are one, beyond body and beyond time.

Applause filled the air. For a moment, the sky and the hearts of the villagers seemed equally radiant — a harmony of light within and without.

The fair concluded not with fireworks, but with soft lamps being lit in memory of those who had given the gift of life. The night carried whispers of gratitude and renewed purpose.

As the banners of Ranka Jain Foundation (RJF) fluttered in the cool night breeze, their message shone clear:

“Life’s gift to others is the truest light of all. Live through others as God’s boon, and be helping as an almsgiver.”

(Narration by: M M Dev, Co-ordinator, Mobile Phone #: +91 962 006 7800, e-mail: dni.prcapital@gmail.com)

Sunday, October 19, 2025

A Light Beyond Life: Harish’s Gift of Sight

 Daev Nest Script

In a small village near Tumkur, a young man named Harish dreamed of creating a better life for his mother. His journey, however, took an unexpected and tragic turn when he met with a fatal accident. Yet, in those final, fleeting moments, Harish made a choice that would illuminate countless lives—he chose to donate his eyes.

That selfless act did more than restore sight to others; it awakened an entire community. Inspired by Harish’s decision, his fellow villagers came together to pledge their own eyes, setting in motion India’s first-ever mass eye donation campaign. What began as one young man’s compassion soon became a movement of humanity, spreading hope far beyond the borders of his village.

Filmmaker Mrs. Maya Chandra, the creative force behind MAYA Films, captured this extraordinary story in the short documentary "Maanava: Harish’s Story of Selflessness and Compassion." Through her lens, the world witnessed how a humble soul’s final gesture became a symbol of light, empathy, and transformation. The film not only honors Harish’s sacrifice but echoes a message that transcends language—one that proves, as the saying goes, “Inspiration is a language that the deaf can hear and the blind can see.”

Moved by this message, Ashok Jain Ranka, Founder and Humanitarian of the Ranka Jain Foundation (RJF), extends heartfelt gratitude to Mrs. Chandra for immortalizing Harish’s story. RJF—an organization devoted to human body and organ donation, and social upliftment—has taken Harish’s legacy to heart. With guidance from coordinators like M. M. Dev, the foundation continues to champion the cause of organ donation, urging people to give others the gift of life even after their own time on earth ends.

As Ranka beautifully puts it, “Life is a gift to others; live through them as God’s boon and be a helping alms giver.” Through their collective commitment, Harish’s eternal vibration continues to spread—reminding us all that even in death, compassion lives on.

Maanava: Harish’s Story of Selflessness and Compassion | MAYA Films https://www.youtube.com/watch?v=Qp1SylxOCd8


Friday, October 10, 2025

Who Am I?

In the twilight of my life, I often ask myself: Who am I?

The days no longer rush past with work, there is no strict routine binding me, and the house that once echoed with voices and footsteps has now fallen into a silence where only the faint hum of peace remains.

Perhaps it is only now, in these quiet moments, that I have begun to understand my true self. Once upon a time, I built grand bungalows, raised farm-houses, and poured money into businesses of every size.

I chased success relentlessly—yet today, I find myself confined within four walls, wondering what all of it really meant. The wheel of my life once spun fast—from a bicycle to a moped, from moped to bike, and from bike to car.

I raced forward, chasing speed and luxury, but now, I move slowly… my footsteps small and careful, and often, I walk only within the narrow space of a room, alone. Nature laughs softly at my restlessness and asks, "Who are you, my friend?"

And I can only whisper in reply, "I am… just me." I once set my sights upon kingdoms, traveled through nations, and walked continents beneath my feet.

But today, the distance of my travels is nothing more than the short walk between the drawing room and the kitchen. I studied culture, tradition, and values from across the world, but now, I begin to feel that the greatest task still left undone is simply to understand my own family.

Again, Nature smiles knowingly and repeats, "Who are you, my friend?"

And again, I reply with the only truth I know: "I am… just me. "There was a time when birthdays, engagements, and weddings were celebrated in a blur of music, color, and laughter.

Today, even when I step out to buy vegetables, I count every coin carefully.

Once, I could feed cows and stray dogs by the handful, but now, even arranging a meal for myself feels like a burden. My wealth—the gold and silver, the diamonds and pearls—sleeps silently inside iron lockers.

The suits and blazers that once carried me through meetings and ceremonies are still hanging, untouched, like forgotten dreams in a cupboard.

Today, I live most comfortably in the softness of simple cotton clothes, unburdened, unadorned, content with their gentle embrace. Languages once flowed freely on my tongueEnglish, French, Hindi—but now, all the peace I truly seek comes when I read in the language of my mother. There was a time when I traveled endlessly for work, making deals, chasing profit, managing loss.

Now all that remains is the silent arithmetic of memories.

I ran businesses, raised a family, cared for relationships,and yet, in this stage of life, the warmest company I often find is that of a neighbor who simply greets me with a smile: "How are you?"

Once, I strictly followed the rules, pursued excellence in studies, and believed knowledge to be my greatest strength.

But now, I have realized that none of it matters as much as the small truths of life: love, kindness, and peace of mind. After a lifetime of victories and failures, in one quiet, unguarded moment, my soul finally whispered: "Enough… prepare yourself, traveler."

The time for the final journey approaches…"Nature, gentle as ever, smiles at me once again and asks, "Who are you, my friend?"

This time, I bow my head and answer, "O Nature, you are me, and I am you. Once, I longed to soar in the sky, but today, I find joy in humbly touching the earth. Forgive me, grant me one more chance to live—not as a machine made to earn wealth, but as a true human being, a soul filled with values, surrounded by family, nurtured by love."

Thursday, July 7, 2022

ಮರೆಯಲಾಗದ ಈ ಮಿತ್ರ ಮೊದಲಿನಂತಾಗಲಿ

 

ದೇವ್ ನೆಸ್ಟ್ ಬರಹ

ಕೆಲವು ಸ್ನೇಹಿತರೊಂದಿಗೆ ಕಳೆದ ದಿನಗಳನ್ನು ಮರೆಯಲು ಸಾಧ್ಯವಿಲ್ಲ. ದೀನರ ನೆರವಿಗಾಗಿ ತಮ್ಮ ಹಸ್ತವನ್ನು ನಿರಂತರವಾಗಿ ಚಾಚಿರುತ್ತಿದ್ದ ಅಂಥ ಸ್ನೇಹಿತರು ಸ್ವತಃ ಅಸಹಾಯಕರಾದಾಗ ಎದುರಾಗುವ ಪರಿಸ್ಥಿತಿ ಊಹಾತೀತ. ಸಕಲವನ್ನೂ ತ್ಯಾಗ ಮಾಡಿ ಅವರನ್ನು ಪೂರ್ಣಾರೋಗ್ಯದ ಸ್ಥಿತಿಗೆ ತರಬೇಕೆಂದು ಮನಸ್ಸು ಹಾತೊರೆಯುತ್ತದೆ.

ನನ್ನ ಆಪ್ತ ಮಿತ್ರ ಶಂಕರರಾವ್ ಅಂಥ ಸ್ಥಿತಿಯಲ್ಲಿದ್ದಾರೆ. ಹಲವು ತಿಂಗಳುಗಳಿಂದ ಪ್ರತಿ ದಿನ ಅವರ ಜೊತೆ ಇದ್ದು ಮುಂದೇನು ಮಾಡುವುದೆಂದು ತಿಳಿಯದೆ ತೊಳಲುತ್ತಿದ್ದೇನೆ. ನನ್ನ ಕೈ ಕಟ್ಟಿದೆ, ಯಾರ ನೆರವನ್ನು ಬೇಡಿ ಅವರ ಆರೋಗ್ಯ ಮರಳುವಂತೆ ಮಾಡಿಯೇನೆಂಬುದು ಅರ್ಥವಾಗದಾಗಿದೆ. ನನ್ನ ಬದುಕಿನಲ್ಲಿ ಕೆಲವು ಒಳ್ಳೆಯ ಅಭ್ಯಾಸಗಳನ್ನು ಬೆಳೆಸಿಕೊಳ್ಳಲು ಅವರೆಷ್ಟು ಸಹಾಯಕರಾದರು ಎಂಬ ನೆನಪಿನ ಚಿತ್ರ ಸದಾ ಮನದ ಮುಂದೆ ಸುಳಿದಾಡುತ್ತಿದೆ.

ನನ್ನ ಜೀವನಾಡಿಯು ಸಮರ್ಪಕವಾಗಿ ಮಿಡಿಯಲು ಏಕೈಕ ಕಾರಣಳಾಗಿದ್ದ ನನ್ನ ಪತ್ನಿಯನ್ನು ಕಳೆದುಕೊಂಡ ಅಘಾತದಿಂದ ನಾನಿನ್ನೂ ಚೇತರಿಸಿಕೊಂಡಿಲ್ಲ. ಅಷ್ಟರಲ್ಲಿ ಇಂಥ ವಿಷಮ ಸ್ಥಿತಿಗೆ ಜೀವದ ಗೆಳೆಯ ಶಂಕರರಾವ್ ತಲುಪಿದ್ದಾರೆ. ಕಿಡ್ನಿಗಳೆರಡೂ ವಿಫಲವಾಗಿ ವಾರಕ್ಕೆರಡು ಬಾರಿ ಡಯಾಲಿಸಿಸ್ ಚಿಕಿತ್ಸೆಯನ್ನು ಅವರು ಪಡೆಯುತ್ತಿದ್ದಾರೆ. ಆ ಚಿಕಿತ್ಸೆಗೆ ಪ್ರತಿ ಮಾಹೆ ಐವತ್ತು ಸಾವಿರ ರೂ ವೆಚ್ಚವಾಗುತ್ತಿದ್ದು, ಖಜಾನೆ ಬರಿದಾಗಿದೆ.

ಬೆಂಗಳೂರಿನ Baptist ಆಸ್ಪತ್ರೆಯಲ್ಲಿ ಅವರ ಚಿಕಿತ್ಸೆ ಸಾಗಿದ್ದು, ಇನ್ನು ಮುಂದೆ ಅವರಿಗೆ ವಾರಕ್ಕೆ ಮೂರು ಬಾರಿ ಡಯಾಲಿಸಿಸ್ ಚಿಕಿತ್ಸೆ ನೀಡಬೇಕಾದ್ದು ಅನಿವಾರ್ಯ ಎಂದು ವೈದ್ಯರು ತಿಳಿಸಿದ್ದಾರೆ. ಈ ಪರಿಸ್ಥಿತಿಯನ್ನು ಎದುರಿಸಲು ನನಗೆ ಉಳಿದಿರುವ ಮಾರ್ಗ ಸಮುದಾಯದ ಸಹಾಯವನ್ನು ಅಪೇಕ್ಷಿಸುವುದೊಂದೇ.

ಈ ನಮ್ರ ವಿನಂತಿಗೆ ಮನಃಪೂರ್ವಕವಾಗಿ ಸ್ಪಂದಿಸಬೇಕೆಂದು ಪ್ರಾರ್ಥಿಸುತ್ತೇನೆ.

ಮಾನವತಾವಾದಿ ಶಂಕರರಾವ್ ಮೊದಲಿನಂತಾಗಿ, ಅನೇಕರಿಗೆ ಮಾರ್ಗದರ್ಶನ ನೀಡುವ ಸಾಮರ್ಥ್ಯ ಅವರಿಗೆ ಪ್ರಾಪ್ತವಾಗಲಿ ಎಂಬ ಸದಿಚ್ಛೆ ಉಳ್ಳವರು ಗೂಗಲ್ ಪೇ ಮುಖಾಂತರ ಸಹಾಯ ಧನವನ್ನು (ಅವರ ಬ್ಯಾಂಕ್ ಖಾತೆ ವಿವರ: G Shankar Rao, Bank of Baroda, SB A/c No: 73890100021472, IFSC Code: BARB0VJMAYO, M G Road Branch, Bangalore-560 042) ಅವರಿಗೆ ತಲುಪಿಸಬಹುದು.

Monday, May 23, 2022

ಪ್ರಾಮಾಣಿಕತೆಗೆ ಒಂದು ಉದಾಹರಣೆ

ದೇವ್ ನೆಸ್ಟ್ ಸಂಗ್ರಹ

(ಇದನ್ನು ಬರೆದವರಾರೋ ನಾನರಿಯೆ. ಪ್ರಕಟಿಸುವ ಮುನ್ನ ಅವರಿಗೆ ನನ್ನ ಭಕ್ತಿಪೂರ್ವಕ ವಂದನೆಗಳು.)

ನ್ನ ಮನೆಯಲ್ಲಿ ಬಾಡಿಗೆಗೆ ಇದ್ದ ಓವ೯ ವೃದ್ಧನು ಬಾಡಿಗೆಯ ಹಣವನ್ನು ಬಾಕಿ ಉಳಿಸಿದ್ದರಿಂದ, ಮನೆಯ ಮಾಲೀಕ ಆತನನ್ನು ತನ್ನ ಮನೆಯಿಂದ ಹೊರಗೆ ಹಾಕಿದ್ದನು. ಆ ಮುದುಕನ ವಯಸ್ಸು 94 ವಷ೯.  ವೃದ್ಧನ ಹತ್ತಿರ ಇದ್ದ ಒಂದು ಹಳೆಯದಾದ ಕಬ್ಬಿಣದ ಪಲಂಗು, ಒಂದೆರಡು ಅಲ್ಯುಮಿನಿಯಂ ತಟ್ಟೆ, ಪ್ಲಾಸ್ಟಿಕ್ ಬಕೆಟ್ಟು ಹಾಗೂ ಹರಿದ ಹಾಸಿಗೆ ಹೊದಿಕೆ ಇತ್ಯಾದಿಯನ್ನು ಮನೆಯ ಮಾಲೀಕ ರಸ್ತೆಯಲ್ಲಿ ಎಸೆದಿದ್ದ. 

ಮುದುಕನು ಮನೆಯ ಮಾಲೀಕನಿಗೆ ಸ್ವಲ್ಪ ಸಮಯ ಕೊಡಿ ಎಂದು ಬೇಡಿಕೊಳ್ಳತೊಡಗಿದನು. ಇನ್ನಿತರ ಜನರಿಗೂ ವೃದ್ಧನ ಬಗ್ಗೆ ಕರುಣೆ ಏರ್ಪಟ್ಟು, ವೃದ್ಧನಿಗೆ ಕೆಲವು ದಿನಗಳವರೆಗೆ ಸಮಯ ನೀಡುವಂತೆ  ಮನೆ ಮಾಲೀಕನಲ್ಲಿ ನಿವೇದಿಸಿದರು. 

ಮನೆಯ ಮಾಲೀಕ ಒಲ್ಲದ ಮನಸ್ಸಿನಿಂದ ಒಪ್ಪಿಕೊಂಡ. ಅಲ್ಲಿ ಕೂಡಿದ ಜನರಲ್ಲಿ ಕೆಲವರು  ಚೆಲ್ಲಾಪಿಲ್ಲಿಯಾಗಿ ಬಿದ್ದಿದ್ದ ವೃದ್ಧನ ಸಾಮಾನುಗಳನ್ನು ಮತ್ತೆ ಮನೆಯೊಳಕ್ಕೆ ಒಯ್ದು ಇಟ್ಟರು. 

ಅಲ್ಲಿಂದಲೇ ಹೋಗುತ್ತಿದ್ದ ಓವ೯ ಪತ್ರಕತ೯ನು ಈ ಘಟನೆಯನ್ನು ನೋಡುತ್ತಾನೆ. ಒಬ್ಬ ವೃದ್ಧನ ಮೇಲೆ ಈ ರೀತಿಯ ದೌರ್ಜನ್ಯ ನಡೆದಿರುವುದನ್ನು ತಾನು ಕೆಲಸ ಮಾಡುತ್ತಿದ್ದ ಪತ್ರಿಕೆಯಲ್ಲಿ ಪ್ರಕಟಿಸಬೇಕೆಂಬ ಯೋಚನೆಯಿಂದ ತನ್ನ ಪತ್ರಿಕಾ ಕಾಯಾ೯ಲಯಕ್ಕೆ ಹೋಗುತ್ತಾನೆ. ಜೊತೆಗೆ ಅಲ್ಲಿನ ಘಟನಾವಳಿಗಳ ಕೆಲವು ಫೋಟೋಗಳನ್ನೂ ತೆಗೆದುಕೊಂಡು ಹೋಗಿರುತ್ತಾನೆ.

ಆತ ಅದರ ಬಗ್ಗೆ ಸುದ್ದಿ ಬರೆಯುತ್ತಾನೆ. "ಕ್ರೂರ ಮನೆಯ ಮಾಲೀಕನಿಂದ ವೃದ್ಧನ ಮೇಲೆ ಅನ್ಯಾಯ!" ಎಂಬ ತಲೆಬರಹ ಸೂಚಿಸುತ್ತಾನೆ.

ಎಲ್ಲ ಘಟನಾವಳಿಗಳ ಬಗ್ಗೆ ತಾನು ಬರೆದ  ಲೇಖನವನ್ನು, ತಾನು ಕೆಲಸ ಮಾಡುತ್ತಿದ್ದ ಪತ್ರಿಕೆಯ ಸಂಪಾದಕರಿಗೆ ತೋರಿಸುತ್ತಾನೆ. 

ತನ್ನ ವರದಿಗಾರನು ತಂದ ವರದಿ ಓದಿ, ಅಲ್ಲಿನ ಘಟನಾವಳಿಯ ಫೋಟೋ ನೋಡಿ,  ಪತ್ರಿಕೆಯ ಸಂಪಾದಕರು ಒಂದು ಕ್ಷಣ ಗರಬಡಿದಂತೆ ದಿಗ್ಮೂಢರಾಗುತ್ತಾರೆ.

ಅವರು ತನ್ನ ವರದಿಗಾರನನ್ನು ಕೇಳುತ್ತಾರೆ, "ಈ ಫೋಟೋದಲ್ಲಿರುವ ಮುದುಕನ ಪರಿಚಯ ಇದೆಯೇ ? "

ವರದಿಗಾರ "ಇಲ್ಲ" ಅಂತ ತಲೆ ಅಲ್ಲಾಡಿಸುತ್ತಾನೆ. 

ಮರುದಿನ ಆತನ ದಿನಪತ್ರಿಕೆಯ ಮುಖಪುಟದಲ್ಲಿ ದೊಡ್ಡ ಅಕ್ಷರಗಳಲ್ಲಿ ವರದಿ, "ಗುಲ್ಜಾರಿಲಾಲ್ ನಂದಾ, ಭಾರತದ ಮಾಜಿ ಪ್ರಧಾನಿ, ದಯನೀಯ ಸ್ಥಿತಿಯಲ್ಲಿ!" ಎಂಬ ತಲೆಬರಹದ ಸಮೇತ ಪ್ರಕಟಗೊಂಡಿರುತ್ತದೆ.

ಆ ವರದಿಯಲ್ಲಿ, ಮಾಜಿ ಪ್ರಧಾನಿ ನಂದಾ ಅವರು ಮನೆಯ ಮಾಲೀಕನಿಗೆ ಬಾಡಿಗೆ ಕೊಡಲು ಶಕ್ಯವಿಲ್ಲದ ಪ್ರಸಂಗ, ಅವರ ಹಾಸಿಗೆ ಹೊದಿಕೆಯನ್ನು ಮಾಲೀಕನು ರಸ್ತೆಗೆ ಎಸೆದಿದ್ದರ ಬಗ್ಗೆ ಬರೆಯಲಾಗಿರುತ್ತದೆ.

ಅದರಲ್ಲಿ ಮುಂದುವರೆದು, ಇಂದು ಒಂದೇ ಸಲ ಆರಿಸಿ ಬಂದವರೂ ಕೂಡ ಕೋಟ್ಯಾಧಿಪತಿಗಳಾಗಿರುತ್ತಾರೆ. ಆದರೆ ಎರಡು ಬಾರಿ ಹಂಗಾಮಿ ಪ್ರಧಾನಿಯಾಗಿ ಅಧಿಕಾರ ಸ್ವೀಕರಿಸಿದ ಹಾಗೂ ಬಹಳಷ್ಟು ವರ್ಷಗಳ ಕಾಲ ಕೇಂದ್ರದ ಮಂತ್ರಿಯಾಗಿದ್ದ  ವ್ಯಕ್ತಿಯ ಹತ್ತಿರ ವಾಸಿಸಲು ಸ್ವಂತದ್ದು ಅಂತ ಒಂದು ಮನೆಯೂ ಇಲ್ಲ.

ವಾಸ್ತವಿಕವಾಗಿ ಗುಲ್ಜಾರಿಲಾಲ್ ನಂದಾ ಅವರಿಗೆ ಪ್ರತಿ ತಿಂಗಳು ಐದು ನೂರು ರೂಪಾಯಿ ಭತ್ತೆ ಇತ್ತು. ಆದರೆ ತಾನು  ಆ ಭತ್ತೆಗಾಗಿ ಸ್ವಾತಂತ್ರ್ಯ ಹೋರಾಟಗಾರನಾಗಿರಲಿಲ್ಲ ಎಂದು ಹೇಳಿ ಐದು ನೂರು ರೂಪಾಯಿ ಭತ್ಯೆಯನ್ನು ಪಡೆಯಲು ನಿರಾಕರಿಸಿದ್ದರು. ಆದರೆ ನಂತರ ಅವರ  ಕೆಲವು ಗೆಳೆಯರು,  ನೀವು ಐದು ನೂರು ರೂಪಾಯಿಯ ಭತ್ಯೆಯನ್ನು ನಿರಾಕರಿಸಿದರೆ ನಿಮ್ಮ ಹೊಟ್ಟೆಗೆ ಏನು ಮಾಡುವಿರಿ ಎಂದೆಲ್ಲಾ ಅವರಿಗೆ ತಿಳಿಹೇಳಿ, ಆ ಭತ್ಯೆಯನ್ನು ಅವರು ತೆಗೆದುಕೊಳ್ಳುವ ಹಾಗೆ ನೋಡಿಕೊಂಡಿದ್ದರು. 

ಆ ವರದಿ ಪ್ರಕಟವಾದ ಮರುದಿನವೇ ಕೇಂದ್ರ ಸರ್ಕಾರದ ಉನ್ನತ ಅಧಿಕಾರಿಗಳು ಅವರು ವಾಸಿಸುತ್ತಿದ್ದ ಮನೆಗೆ ಧಾವಿಸಿದರು. ಅಧಿಕಾರಿಗಳು ಹಾಗೂ ಅವರ ಜೊತೆಗೆ ಬಂದಿದ್ದ ಸರ್ಕಾರಿ ವಾಹನಗಳ ಭರಾಟೆ ನೋಡಿ, ಮನೆಯ ಮಾಲೀಕ ಅವಾಕ್ಕಾಗುತ್ತಾನೆ. ಆಗ ಆತನಿಗೆ ತಿಳಿಯುತ್ತದೆ, ತನ್ನ ಮನೆಯಲ್ಲಿ ಬಾಡಿಗೆಗೆ ಇದ್ದ ವೃದ್ಧ ಬೇರಾರೂ ಅಲ್ಲ, ಅವರು ಮಾಜಿ ಪ್ರಧಾನಿ ಗುಲ್ಜಾರಿಲಾಲ್ ನಂದಾ ಎಂದು. ತಕ್ಷಣ ಆತ ತನ್ನನ್ನು ಕ್ಷಮಿಸುವಂತೆ ಗುಲ್ಜಾರಿಲಾಲ್ ನಂದಾ ಅವರ ಕಾಲು ಹಿಡಿಯುತ್ತಾನೆ. 

ಅಧಿಕಾರಿಗಳು ನಂದಾ ಅವರಿಗೆ ಸರ್ಕಾರಿ ನಿವಾಸ ಹಾಗೂ ಸರ್ಕಾರಿ ಸವಲತ್ತು ಪಡೆಯಲು ವಿನಂತಿಸಿಕೊಳ್ಳುತ್ತಾರೆ. ಆದರೆ ಗುಲ್ಜಾರಿಲಾಲ್ ನಂದಾ ಅವರು ಅಷ್ಟೇ ನಯವಿನಯದಿಂದ ತಿರಸ್ಕರಿಸುತ್ತಾರೆ. ತಮ್ಮ ಕೊನೆಯ ಉಸಿರು ಇರುವವರೆಗೂ ಅವರು ಓರ್ವ ಸಾಮಾನ್ಯ ನಾಗರಿಕನಂತೆ ಜೀವನ ಕಳೆಯುತ್ತಾರೆ.

1997ರಲ್ಲಿ ಅವರಿಗೆ "ಭಾರತ ರತ್ನ" ನೀಡಿ ಗೌರವಿಸಲಾಯಿತು.

ಅವರ  ಜೀವನದ ತುಲನೆ ಇಂದಿನ  ರಾಜಕಾರಣಿಗಳ ಜೊತೆಗೆ ಎಳ್ಳಷ್ಟೂ ಆಗುವುದಿಲ್ಲ.

ಅವರು ನಮ್ಮನ್ನು ಅಗಲಿ 23 ವಷ೯ಗಳಾದವು.

ಆಸಕ್ತರು ಹೆಚ್ಚಿನ ವಿವರಗಳಿಗಾಗಿ ಎಂ ಎಂ ದೇವ್ ಅವರನ್ನು ಮೊಬೈಲ್ ಫೋನ್ ಸಂಖ್ಯೆ 91 725 909 3200 (WhatsApp) ಅಥವಾ ಇಮೇಲ್ drmmd.intimate@gmail.comdni.prcapital@gmail.com ಮೂಲಕ ಸಂಪರ್ಕಿಸಬಹುದು.

Tuesday, April 5, 2022

ಜಾಹಿರಾತಿನ ಚಕ್ರದಿಂದ ಪಾರಾಗುವ ಹಾದಿ


ದೇವ್ ನೆಸ್ಟ್ ಬರಹ

ಜಾಹಿರಾತಿನ ಮೇಲೆ ಲಕ್ಷಾಂತರ ರೂಪಾಯಿಗಳನ್ನು ವ್ಯಯಿಸುವ ಉದ್ಯಮಿಗಳ ಬಗ್ಗೆ ನನಗೆ ಮರುಕವಿದೆ. ಒಮ್ಮೆ ಜಾಹಿರಾತು ನೀಡಿ ಗೆದ್ದೆನೆಂದು ಸುಮ್ಮನಿರುವ ಹಾಗಿಲ್ಲ. ಜಾಹಿರಾತಿನ ವೈಖರಿಯನ್ನು ಬದಲಾಯಿಸುತ್ತಿರಬೇಕು, ಪದೇಪದೇ ಮಾಧ್ಯಮಗಳ ಬಾಗಿಲು ತಟ್ಟಿ ಲಕ್ಷ ಸುರಿದು ಪ್ರಕಟಣೆಯನ್ನು ಯಾಚಿಸಬೇಕು. ಚಾಲ್ತಿಯಲ್ಲಿರಲು ಹಾಗೆ ಮಾಡಬೇಕಾದ್ದು ಅನಿವಾರ್ಯವೆಂದು ಅನೇಕರು ಭಾವಿಸುತ್ತಾರೆ.

ಚೆಲ್ಲಿದ ಹಣವನ್ನು ಹಿಂಪಡೆಯಲು ಆ ಉದ್ಯಮಿಗಳು ತಾವು ಉತ್ಪಾದಿಸಿದ ಪದಾರ್ಥಗಳ ಬೆಲೆ ಏರಿಸುತ್ತಾರೆ. ಅದರಿಂದ ಹೇಳಿಕೊಳ್ಳುವ ಮಟ್ಟದ ಪ್ರಯೋಜನವಾಗುವುದಿಲ್ಲ. ಕಾರಣ, ಅವೇ ಪದಾರ್ಥಗಳು ಗೃಹ ಕೈಗಾರಿಕೆಗೆ ಹೆಸರುವಾಸಿಯಾದ, ಜಾಹಿರಾತಿನ ಮೊರೆ ಹೊಗದ, ಸಾಮಾನ್ಯ ಜನರ ಮೂಲದಿಂದ ಸರಬರಾಜಾಗಿ ಮಾರುಕಟ್ಟೆಯನ್ನು ಆಕ್ರಮಿಸಿಕೊಂಡುಬಿಡುತ್ತವೆ.

ಮೇಲಿನ ಪರಿಸ್ಥಿತಿಯನ್ನು ಎದುರಿಸುತ್ತ ಚಾಲ್ತಿಯಲ್ಲಿರಲು ಅಂತರ್ಜಾಲದ ಸದುಪಯೋಗ ಪಡೆಯುವುದು ಸೂಕ್ತ. ದಿನದ ಒಂದು ಸನ್ನಿವೇಶವನ್ನು ಮೊಬೈಲ್ ಫೋನಿನಲ್ಲಿ ಸೆರೆಹಿಡಿದು, ಆ ಸನ್ನಿವೇಶ ಕುರಿತು ನಾಲ್ಕು ವಾಕ್ಯ ಬರೆದು ಚಿತ್ರಸಮೇತ ಪ್ರಕಟಿಸಿದರೆ ಧಾರಾಳವಾಗಿಹೋಯಿತು, ಚಾಲ್ತಿಯಲ್ಲಿರಲು ಅಷ್ಟು ಸಾಕು! ದಿನಕ್ಕೆ ಒಂದೆಂದರೂ ತಿಂಗಳಿಗೆ ಅದು ಮೂವತ್ತಾಗಿಹೋಯಿತು, ಮೂವತ್ತು ಲಕ್ಷ ಕೈ ಜಾರುವುದು ತಪ್ಪಿತು!!!

ಅಷ್ಟನ್ನು ಉದ್ಯಮಿಗಳು, ತಮ್ಮ ಉದ್ಯಮಕ್ಕೋ, ಉತ್ಪಾದನೆಗೋ, ಸ್ವಂತ ವಿಷಯಕ್ಕೋ ಸಹಾಯಕವಾಗುವಂತೆ - ನಸುಕಿನಲ್ಲಿ ಎದ್ದು ಇರುಳಿನಲ್ಲಿ ನಿದ್ರೆಗೆ ಜಾರುವ ಮಧ್ಯೆ 15-16 ತಾಸುಗಳ ಅವಧಿಯಲ್ಲಿ ಸಾವಿರಾರು ದೃಶ್ಯಗಳನ್ನು ಕಣ್ತುಂಬಿಕೊಳ್ಳುವ ಹಿನ್ನೆಲೆಯಲ್ಲಿ - ಸಾಧಿಸುವಂತಾಗಲಿ.

ಪ್ರಿಂಟ್ ಮೀಡಿಯಾಗೆ ಪರ್ಯಾಯವಾಗಿ ಅಂತರ್ಜಾಲವು ಬೆಳೆದು ನಿಲ್ಲುವ ಕಾಲ ದೂರವಿಲ್ಲವೆಂಬುದನ್ನು ಮರೆಯದಿರೋಣ.

ಆಸಕ್ತರು ಹೆಚ್ಚಿನ ವಿವರಗಳಿಗಾಗಿ ಎಂ ಎಂ ದೇವ್ ಅವರನ್ನು ಮೊಬೈಲ್ ಫೋನ್ ಸಂಖ್ಯೆ 91 725 909 3200 (WhatsApp) ಅಥವಾ ಇಮೇಲ್ drmmd.intimate@gmail.com; dni.prcapital@gmail.com ಮೂಲಕ ಸಂಪರ್ಕಿಸಬಹುದು.   

ಅನಿಸಿಕೆ   

[05/04, 15:34] Shyamasundara: ಜಾಹಿರಾತಿನ ಕರಾಳ ಹಸ್ತದಿಂದ ಬಚಾವಾಗಲು ನೈತಿಕ ದೈರ್ಯ ಬೇಕು.

[05/04, 19:54] B S Ranganath: ನಿಸ್ಸಂಶಯವಾಗಿ.

Hosa Belaku Trust

H osa Belaku Trust has become a name that many people in Karnataka, especially in Bangalore, have come to recognize for its steady work in t...